Maxell XLII-S - 1988 - US
This Maxell XLII-S could be the epitome of late 80s Type IIs.
Gorgeous to look at, a really heavy, almost ceramic feeling, well made shell and tape that really does capture the top end well.
You need to put positive bias on these cassettes to get the best out of them, but that also means you get the bass.
Priced really for collection only, these still look and feel so cool.
A true classic.
1) US issue 90 Minutes Light scuffing present.
2) US issue 100 Minutes have pretty clean wrappers.
3) The 74 Minutes was made for the Japanese market and it has some scuffing.
4) The 90 Minutes printed for the Canadian market with the "Maxell Super Sweepstakes" seal have all very clean wrappers, making these a tad more pricey and not because of the seal.
5) This listing has 5 varieties and 10 pictures.
Maxell Holdings, Ltd. (日立マクセル株式会社 Hitachi Makuseru Kabushiki-gaisha), commonly known as Maxell, is a Japanese company that manufactures consumer electronics.
Maxell was formed in 1960, when a dry cell manufacturing plant was created at the company's headquarters in Ibaraki, Osaka. In 1961, Maxell Electric Industrial Company, Limited was created out of the dry battery and magnetic tape divisions of Nitto Electric Industrial Company, Limited (now Nitto Denko Corporation).
On March 18, 2014 the company was listed on the First Section of the Tokyo Stock Exchange.
The company's notable products are batteries—the company's name is a contraction of "maximum capacity dry cell"—wireless charging solutions, storage devices, computer tapes, professional broadcast tapes and functional materials. In the past, the company manufactured recording media, including audio cassettes and blank VHS tapes, and recordable optical discs including CD-R/RW and DVD±RW.
On March 4, 2008, Maxell announced that they would outsource the manufacturing of their optical media.
During the height of the Compact Audio Cassette's popularity, Maxell's audio cassettes were held in high regard, producing some of the finest examples of the standard available. The performance of the XLII-S (CrO2) and MX (pure metal particles) cassettes was regarded by many audiophiles to be the ultimate achievement in the pre digital domestic recording medium.
In the 1980s, Maxell became an icon of pop culture when it produced advertisements popularly known as "Blown Away Guy" for its line of audio cassettes. The original campaign conceived by Art Director Lars Anderson began as a two-page spread in Rolling Stone Magazine ad in 1980, and was made into television spots in 1981 which ran throughout the 1980s.
Maxell audio cassettes are available in 46, 60, 90, 100, 120 and 150 minute lengths.
Maxell XLII-S - 1988 - US - Made in Japan