Maxell UR - 1988 - US

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Maxell UR - 1988 - US

One of the finest incarnation of Maxell entry level Type I. Great oval shell, great looks and decent sound.

Give them some Dolby and negative bias and they make great recordings. Nothing more to say. You can get as good a performance for less money, so these are really only for collecting.

NOTE 1: The 60 Minutes cassettes have a price sticker on them, otherwise they are very clean.
NOTE 2: The 46 Minutes (B-Grade) all have one or two visible hairline cracks on their case (in the front or back). Totally insignificant, but hence the discounted price. Generic picture shown, not the actual images of these tapes.
NOTE 3: The 90 Minutes (B-Grade)... one has a hairline crack on the back of the case, the other two have a small torn piece of plastic off their wrapper... again, totally insignificant and still super collectible if that's your thing. Generic picture shown, not the actual images of these tapes.
NOTE 4: These tape may or may not have the Canadian "Maxell Super Sweepstakes" label on them. I am not making any distinctions with this run of tapes yet! BEWARE! Please do not complain after!

About Maxell:

Maxell Holdings, Ltd. (日立マクセル株式会社 Hitachi Makuseru Kabushiki-gaisha), commonly known as Maxell, is a Japanese company that manufactures consumer electronics.

Maxell was formed in 1960, when a dry cell manufacturing plant was created at the company's headquarters in Ibaraki, Osaka. In 1961, Maxell Electric Industrial Company, Limited was created out of the dry battery and magnetic tape divisions of Nitto Electric Industrial Company, Limited (now Nitto Denko Corporation).

On March 18, 2014 the company was listed on the First Section of the Tokyo Stock Exchange.[7]

The company's notable products are batteries—the company's name is a contraction of "maximum capacity dry cell"—wireless charging solutions, storage devices, computer tapes, professional broadcast tapes and functional materials.[4][5] In the past, the company manufactured recording media, including audio cassettes and blank VHS tapes, and recordable optical discs including CD-R/RW and DVD±RW.

On March 4, 2008, Maxell announced that they would outsource the manufacturing of their optical media.[6]

During the height of the Compact Audio Cassette's popularity, Maxell's audio cassettes were held in high regard, producing some of the finest examples of the standard available. The performance of the XLII-S (CrO2) and MX (pure metal particles) cassettes was regarded by many audiophiles to be the ultimate achievement in the pre digital domestic recording medium.

In the 1980s, Maxell became an icon of pop culture when it produced advertisements popularly known as "Blown Away Guy" for its line of audio cassettes. The original campaign conceived by Art Director Lars Anderson began as a two-page spread in Rolling Stone Magazine ad in 1980, and was made into television spots in 1981 which ran throughout the 1980s.[10]

Maxell audio cassettes are available in 46, 60, 90, 100, 120 and 150 minute lengths.

Maxell UR - 1988 - US