Maxell MX - 1990 - US
"The same unmistakable Maxell Type IV as always. A legendary and superbly capable cassette. Still looking and sounding great as always, now in a new shell design. You've got to be rich (or nuts) to buy this to open and record on, but this is a fantastic Type IV if that's what you want." Tony Villa
Note 1: 90 Minutes: Square edged case. Lightly scuffed wrapper. SOLD.
Note 2: 110 Minutes: Round edge case. Lightly to moderately scuffed wrapper and one tiny 1mmx1mm rip on the front. One other small tear on the reverse side (top right hand corner). Actual pictures provided. Only 1 available.
Note 3: 110 Minutes: Square edged case. Lightly to moderately scuffed wrapper. SOLD
About Maxell:
Maxell, originally part of Hitachi’s corporate family, emerged in 1960 when a dry‑cell plant was established in Ibaraki, Osaka. In 1961, Hitachi consolidated its dry‑battery and magnetic‑tape operations into the new Maxell Electric Industrial Company, positioning the brand as Hitachi’s key vehicle for consumer recording media.
Throughout the cassette era, Maxell became one of the most respected tape manufacturers. Their formulations, especially the XLI-S (Normal), XLII‑S (CrO₂), and MX (pure metal particle), were widely regarded as peak‑performance examples of the Compact Cassette format, earning strong loyalty from audiophiles and home recording enthusiasts. Maxell also produced a full range of consumer and professional magnetic media, including computer and broadcast tapes, before later shifting away from in‑house optical and recording‑media production.
The company’s cultural visibility peaked in the 1980s with the “Blown Away Guy” advertising campaign, which cemented Maxell’s reputation for high‑performance audio cassettes. Even as Maxell diversified into batteries, storage, and functional materials, its cassette legacy—and its long-standing connection to Hitachi remains central to its identity.