Maxell Metal Capsule - 1990 - US(JP)
"A fantastic Type IV, from the more affordable Maxell line of tapes." Tony Villa
Note 1: 50 Minutes: CA: Moderately scuffed wrapper with two other blemishes. See pics. One 1 available
Note 2: 100 Minutes: CA: These have the Canadian "Maxell Super Sweepstakes" black seal on them. All the wrappers have a fair amount of scuffing, may have a tiny rip, but no cuts. One 1 available
Note 3: 100 Minutes: US: All wrappers have a fair amount of scuffing, or in other words, they are not box-fresh. Two of them have one tiny rip each (repaired), and can hardly be spotted. SOLD.
Note 4: 100 Minutes: CA: B-Grade: These have the Canadian "Maxell Super Sweepstakes" black seal on them. SOLD.
About Maxell:
Maxell Holdings, Ltd. (日立マクセル株式会社 Hitachi Makuseru Kabushiki-gaisha), commonly known as Maxell, is a Japanese company that manufactures consumer electronics.
Maxell, originally part of Hitachi’s corporate family, emerged in 1960 when a dry‑cell plant was established in Ibaraki, Osaka. In 1961, Hitachi consolidated its dry‑battery and magnetic‑tape operations into the new Maxell Electric Industrial Company, positioning the brand as Hitachi’s key vehicle for consumer recording media.
Throughout the cassette era, Maxell became one of the most respected tape manufacturers. Their formulations, especially the XLI-S (Normal), XLII‑S (CrO₂), and MX (pure metal particle), were widely regarded as peak‑performance examples of the Compact Cassette format, earning strong loyalty from audiophiles and home recording enthusiasts. Maxell also produced a full range of consumer and professional magnetic media, including computer and broadcast tapes, before later shifting away from in‑house optical and recording‑media production.
The company’s cultural visibility peaked in the 1980s with the “Blown Away Guy” advertising campaign, which cemented Maxell’s reputation for high‑performance audio cassettes. Even as Maxell diversified into batteries, storage, and functional materials, its cassette legacy, and its long-standing connection to Hitachi remains central to its identity.