Memorex DB - 1991 - EU

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Memorex DB - 1991 - EU

Memorex cassettes have been around a long time.

Always trying to be a bit different, with strange cases in the 70s, tape that shed onto the heads after a few years and foam pads that deteriorated. These don't, so don't be scared.

Like many manufacturers, they outsourced their production in the 80s. In this tapes case, probably to SKC/SMAT, who made very good cassettes.

These have very nice, heavy shells, and good tape in them.

At the time, they looked like a cheap 70s throwback and outdated, with their paper label and opaque shell. The competition were using clear shells and labels. Time is a strange thing though, the clear shelled cassettes now look dated and cheap, but tapes like this look wonderfully retro.

Many used these cassettes at the time and if you feel that nostalgic urge, these still provide great recordings, with only a bit of negative bias and NR.

Please note, some of these have light grey shells, some dark grey.

About Memorex:

Established in 1961 in Silicon Valley, Memorex started by selling computer tapes, then added other media such as disk packs. The company then expanded into disk drives and other peripheral equipment for IBM mainframes. During the 1970s and into the early 1980s Memorex was worldwide one of the largest independent suppliers of disk drives and communications controllers to users of IBM-compatible mainframes, as well as media for computer uses and consumers.

Memorex entered the consumer media business in 1971 and started the ad campaign, first with its "shattering glass" advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. In the commercials she would sing a note that shattered a glass while being recorded to a Memorex audio cassette. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?" This would become the company slogan which was used in a series of advertisements released through 1970s and 1980s.

Over time the Memorex consumer brand has been owned by Tandy, Handy Holdings, Imation and as of 2016 Digital Products International (DPI)[5]. Today, Memorex is a brand for consumer electronics and accessories such as portable audio players, iPod accessories, flat panel TVs, Blu-ray Disc players, flash drives, CDs and DVDs.

Memorex DB - 1991 - EU