Memorex CRX II - 1987 - EU

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Memorex CRX II - 1987 - EU

*PLEASE NOTE, THESE ARE PURE CHROME TYPE 2 CASSETTES - IF YOU HAVE A DECK CALIBRATED TO FERRO COBALT TYPE 2 (LIKE TDK SA) YOU WILL NEED TO CALIBRATE TO THESE CASSETTES TO GET THE BEST RESULTS*

Memorex cassettes have been around a long time.

Always trying to be a bit different, with strange cases in the 70s, tape that shed onto the heads after a few years and foam pads that deteriorated. These don't, so don't be scared.

Like many manufacturers, they outsourced their production from the 80s onwards. In this tapes case, to SKC, who made very good cassettes.

These EU only cassettes, certainly smell like a pure chrome, but we believe there is some cobalt in the mix too, as they can take more signal than a pure chrome.

Very retro looking opaque shells with paper labels, combine to make these very underrated cassettes which to our ears aren't too far off the same generation SA.

About Memorex:

Established in 1961 in Silicon Valley, Memorex started by selling computer tapes, then added other media such as disk packs. The company then expanded into disk drives and other peripheral equipment for IBM mainframes. During the 1970s and into the early 1980s Memorex was worldwide one of the largest independent suppliers of disk drives and communications controllers to users of IBM-compatible mainframes, as well as media for computer uses and consumers.

Memorex entered the consumer media business in 1971 and started the ad campaign, first with its "shattering glass" advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. In the commercials she would sing a note that shattered a glass while being recorded to a Memorex audio cassette. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?" This would become the company slogan which was used in a series of advertisements released through 1970s and 1980s.

Over time the Memorex consumer brand has been owned by Tandy, Handy Holdings, Imation and as of 2016 Digital Products International (DPI)[5]. Today, Memorex is a brand for consumer electronics and accessories such as portable audio players, iPod accessories, flat panel TVs, Blu-ray Disc players, flash drives, CDs and DVDs.

Memorex CRX II - 1987 - EU