Memorex MRX IS - 1989 - EU
Memorex cassettes have been around a long time.
Always trying to be a bit different, with strange cases in the 70s, tape that shed onto the heads after a few years and foam pads that deteriorated. These don't, so don't be scared.
Like many manufacturers, they outsourced their production in the 80s. Mostly to SKC & Saehan, who made very good cassettes...but in this cassettes case, it looks like Goldstar!
Most versions you see on the internet have SKC hubs, none look like this.
These have very nice, heavy shells, and good tape in them.
This is Memorex top end Type I at the time, and is a genuine Super Ferric.
Established in 1961 in Silicon Valley, Memorex started by selling computer tapes, then added other media such as disk packs. The company then expanded into disk drives and other peripheral equipment for IBM mainframes. During the 1970s and into the early 1980s Memorex was worldwide one of the largest independent suppliers of disk drives and communications controllers to users of IBM-compatible mainframes, as well as media for computer uses and consumers.
Memorex entered the consumer media business in 1971 and started the ad campaign, first with its "shattering glass" advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. In the commercials she would sing a note that shattered a glass while being recorded to a Memorex audio cassette. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?" This would become the company slogan which was used in a series of advertisements released through 1970s and 1980s.
Over time the Memorex consumer brand has been owned by Tandy, Handy Holdings, Imation and as of 2016 Digital Products International (DPI). Today, Memorex is a brand for consumer electronics and accessories such as portable audio players, iPod accessories, flat panel TVs, Blu-ray Disc players, flash drives, CDs and DVDs.